Axalta acquires distributor business
Axalta Coating Systems has acquired the business of Geeraets Autolak, a distributor of Axalta’s Cromax refinish coating products in the Netherlands for nearly 40 years.
The operations of Geeraets Autolak will be integrated into the Axalta organisation, operating under the Cromax name. The acquisition takes effect immediately. Financial terms of the agreement were not disclosed.
‘Geeraets customers in the Netherlands will continue to benefit from all the added-value services provided by Geeraets Autolak in the past, but from today onwards that support will be reinforced with resources from Axalta and our Cromax brand,’ explained Matthias Schönberg, vice president of Axalta and president for Europe, Middle East and Africa. ‘This acquisition will help us optimise our operational infrastructure while at the same time complement our sales activities to support our Cromax customers.’
Gerard Geeraets, owner of Geeraets Autolak, said, ‘Becoming part of Axalta is very exciting. While it’s a change, it is a great opportunity for all of us to now be able to work within and benefit directly from such a strong global organization. Our customers can count on the support they have always enjoyed from us, and they will continue to have access to Cromax products and support programs as well as to the full scope of Axalta resources. We know that this will be a great advantage for them in this competitive market.’
The acquisition complements the already established Cromax distribution network which otherwise remains unchanged.