Global trade fairs team up
From 2018, Messe Essen and Messe Frankfurt will jointly stage their premier global trade fairs as a co-located show in Frankfurt.
From 11-15 September 2018 both the fair companies will stage, tyre exhibition, REIFEN in Frankfurt for the first time parallel to Automechanika in the new Hall 12. In addition, exhibitors at REIFEN will profit from the international network of Automechanika with 14 other events in 13 countries at the moment: From then on, REIFEN will also take place there in parallel.
Messe Essen and Messe Frankfurt have already been collaborating successfully since 2014 and presenting REIFEN and Automechanika at selected locations abroad, the premier fairs will now move even closer together.
‘Together with Messe Frankfurt, we are bringing the tyre industry together with the automotive aftermarket and presenting its complete process chain. The exhibitors at REIFEN will reach even more visitors at the new location in Frankfurt parallel to Automechanika, including the international decision makers from the industry, the garages and the trade. For the industry, there will be just this one date in Germany in the future,’ said Oliver P Kuhrt, CEO of Messe Essen.