Honda makes SMART appointment
HBC-System has been appointed as preferred supplier for the newly introduced Honda SMART-repair programme, signing a pan-European three year contract covering 29 countries.
Appointed by Honda Motor Europe (HME), HBC has been working closely with HME to design and build an A to Z SMART dealer and bodyshop programme which includes a comprehensive onsite fully branded marketing package to create sales pull-through. This is now being launched in the respective markets supported by an international network of appointed specialist distributors.
Developed and trialled over the last 18 months in three different European markets, the programme offers Honda dealers across Europe the opportunity to benefit from an incremental revenue and profit stream.
Peter Gottschalg, body and paint manager for Honda Motor Europe commented, ‘We have jointly developed the Honda SMART-repair programme with SMART-repair industry leaders HBC-System. With some 20 years’ experience in this specialised area we are confident HBC-System will provide the levels of support and expertise that will allow our dealers to get the very best from the Honda SMART-repair programme.’
According to HBC the SMART Repair market is in a period of major growth as product acceptance and understanding of non-structural minor damage repairs increases. Awareness in the retail sector is supported by recent articles in the motoring press and successful dealer marketing campaigns.