Jaguar introduces VR technology

Jaguar Land Rover is tapping into Virtual Reality technology to help sell its cars.

It will introduce its Virtual Reality Experience packs across retailers by the end of this month to enable potential customers to experience new launches even before the vehicles are available.

The technology will enable customers to interact with a life-size model through a VR headset. Using the latest digital technology, the headset will take customers on a journey ‘under the hood’, with the help of compelling animations to tell the technical stories which make the vehicle special.

The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints. A tablet version of the experience is also available if customers want to remind themselves or obtain more details when talking through options with the retailer.

Andy Goss, Jaguar Land Rover Group sales operations director, said, ‘As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities. The VR Experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”

Jaguar Land Rover will roll out the VR Experience across more than 1,500 retailers in 85 markets, localised into 20 languages. Jaguar Land Rover trialled the technology during the launch of the F-PACE in the UK market last year, and will implement it with each new vehicle launched during 2017, starting with the all-new Land Rover Discovery.