Volvo sets colourful tone

The XC40 will offer owners a wider variety of colour options when it’s launched.

With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new colourful Volvo XC40, Volvo Cars’ first ever entry in the small premium SUV segment.

The highly anticipated XC40, set to be revealed shortly, will complete Volvo’s SUV line-up with a distinctive car for a distinctive driver.

The XC40 takes Volvo Cars into new areas and allows its designers more freedom.

‘We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers want a car that reflects their personality. The XC40 is that car,’ said Thomas Ingenlath, chief design officer at Volvo Cars.

On the outside, a broad selection of possible colour combinations range from a solid, monochromatic theme to dual compositions in vivid colours that lends themselves to self-expression, while the interior options deliver a truly youthful and premium feel.

New interior colour choices in the XC40 include a warm Lava Orange carpet, an Oxide Red upholstery, and a range of new and distinctive trims and materials with designs inspired by urban architecture and cartography. Natural, felt-based carpets, headliners and door inserts deliver a modern touch