Axalta and Plenham agree three-year alliance

The worldwide collision repair industry has taken a step forward in thought leadership, knowledge sharing and industry networking as Axalta and Plenham Ltd agree on a multi-year global partnership.

The agreement will ensure that Axalta sit right at the heart of Plenham Ltd’s media and conference brands such as IBIS and bodyshop magazine. Working together to provide an industry platform for business improvement, innovation and know-how. The partnership will help drive both organisations’ short and long term goals.

Jason Moseley, Plenham CEO, commented, ‘We are delighted to establish a long term agreement with Axalta. Having forged a strong bond over the last 12 months its clear we have a joint passion for improving the collision industry based on shared ethics and beliefs in ‘doing the right thing.’ This makes for an incredibly exciting 2019 and having Axalta right by our side enables us to deliver an unrivalled portfolio of events and publications.’

Axalta’s vice president of global refinish sales, James Muse has expressed his excitement and is confident that such an alliance will promote Axalta as a thought leader in the collision space and educate the mass about its technologies and product offerings for the advancement of the industry.