BAC launches in Sweden

Briggs Automotive Company (BAC) has launched BAC Sweden in Borås – 60km west of Gothenburg.

BAC has exported its Mono supercar to over 35 territories worldwide since its launch, and Sweden is the latest country.

The British brand already has dealership agreements in USA, Mexico, Japan, Hong Kong and Canada.

BAC Sweden will be managed by John Larsson, who has almost two decades of experience representing luxury cars, having recently managed three Porsche dealerships around the country.

John’s new business, John’s Garage, will be the home of the Mono in Sweden.

Neill Briggs, BAC co-founder and director of product development, commented, ‘We’re absolutely thrilled to launch BAC Sweden and continue our expansion around the world. Swedish people absolutely love their cars and, clearly, they’re big fans of the remarkable engagement and accessibility of the Mono. We know first-hand just how spectacular a country Sweden is for driving, and now they have a specialist dealer for the ultimate driver’s car.’