DriveTribe launches in China

Motoring legends and founders of DriveTribe, Jeremy Clarkson, James May and Richard Hammond took time out of their filming schedule to launch DriveTribe in China.

As the fastest growing global online community dedicated to motoring enthusiasts, DriveTribe is embracing the cultural differences that China has to offer, by launching dedicated ‘Tribes’ for its Chinese followers written in Chinese. The launch hopes to create an exciting opportunity to share ideas and passions with like-minded motoring fans and experts on a global scale.

Joined by Cheng Hong, the three founders revealed that there will initially be five Tribes solely for the Chinese community, focusing on events, car spotting, F1 and motorsport, car culture and lifestyle – all written in Chinese by a team of established motoring influencers from China. In the first 24 hours of the site launching it has already had millions of views. Post launch, more Tribes will be added, including those created by its growing Chinese community.

Jonathan Morris, CEO of DriveTribe, commented, ‘This launch is a really exciting expansion of the DriveTribe community, embracing the Chinese population and its motoring culture. By giving them a dedicated platform to share their passions we will, in turn, be able to learn and expand our own ideas. Indeed, we really hope members in China will apply to create new Tribes in interesting and diverse areas we haven’t even thought of yet. By interacting with the Chinese motoring community, the experience for everyone on DriveTribe will be hugely enriched.’