McLaren appoints Brett Soso

McLaren Automotive has announced the appointment of Brett Soso as the new regional director for the Middle East, Africa and Latin America region.

Brett succeeds Andreas Bareis who is now vehicle line director – McLaren Super Series.

With 24 years of experience in the automotive industry, Brett will be based out of Bahrain where the McLaren regional office for Middle East, Africa and Latin America is located.

Brett has a wealth of experience in the luxury automotive sector – including retail experience – as well as the region – specifically in the Middle East. Since 2006, he has held executive management positions within the automotive industry and was most recently regional director Middle East and Africa for Rolls-Royce Motor Cars in Dubai.

Commenting on his new role, Brett said, ‘It’s a pleasure to be joining a pioneering and dynamic brand like McLaren Automotive, especially during this exciting time. My goal is to work closely with our retail partners to develop our business in the Middle East, Africa and Latin America region further, not only in terms of launching new models in line with our Track25 business strategy, but also in terms of the enhancement of our network and the customer experience.’