Scott Keogh new VW CEO
Scott Keogh, head of Audi of America, was named president and CEO of Volkswagen Group of America as well as head of the Volkswagen brand for the North American region.
Scott, who joined Audi in 2006, will succeed Hinrich J. Woebcken. Hinrich will remain with the company as an adviser. Scott’s successor as president of Audi of America is Mark Del Rosso, president and CEO of Bentley Motors, Inc., Americas, and former chief operating officer of Audi of America. Scott and Hinrich are to take up their new positions effective 1 November 2018 and Mark Del Rosso effective 1 December 2018.
Scott, 49, joined Audi in 2006 as chief marketing officer, where he led the brand to record awareness and brand strength. In 2012, he was appointed president and helped the brand achieve record customer and dealer satisfaction and doubled sales from 2010 to 2015.
Hinrich, 58, and an industrial engineer by training, was named CEO of the newly created North America region of the Volkswagen brand in January 2016 and then president and CEO of Volkswagen Group of America. He will continue to be available to the company in the North American region as senior executive strategy adviser.
‘Hinrich J. Woebcken has brought the Volkswagen brand back on track for success in the US and the North American Region. Considering the challenging conditions these achievements deserve my dedicated recognition,’ said Dr Herbert Diess, CEO of Volkswagen AG. ‘After the successful comeback of the Volkswagen brand Scott Keogh, who led Audi to excellence in the US, will build upon the momentum and implement the next stage in the growth strategy as we continue to develop Volkswagen into a more relevant player in North America.’