Toyota launches Connected in Europe

Toyota Connected (TC) has expanded the global reach of its technology-driven mobility solutions with the launch of Toyota Connected Europe (TCEU).

The new start-up company, based in London, will support the growing number of mobility businesses in Europe with products and services tailored to the specific needs of the market. Zack Hicks, Toyota Connected North America’s CEO, will be the new company’s chairman, with Agustin Martin, Toyota Motor Europe’s vice president, Connected Cars and Mobility, its CEO.

‘The launch of Toyota Connected Europe shows our commitment to transforming how customers around the world experience mobility,’ said Zack. ‘It is also clear evidence of Toyota’s success in building a platform to support the future of mobility services.’

Toyota Connected Europe will be based in London to access the area’s high concentration of data scientists, engineers and software developers. Launched with an initial investment of £4.5m, the new venture is expected to employ between 35 and 50 people. TCEU will partner with Toyota Motor Europe, Toyota retailers and distributors in the region to support the launch of new shared mobility and fleet management solutions for consumers, businesses, governments and other stakeholders.