Axalta and Plenham form three-year global alliance
Axalta and Plenham Ltd announced a multi-year global partnership to help the worldwide collision repair industry share ideas for business improvement, drive best practices in innovation, and establish new processes and know-how through dynamic media and social interactions.
The agreement will leverage Axalta’s global refinish expertise and experience to enhance Plenham’s worldwide media platforms and networks, such as IBIS and bodyshop Magazine.
‘We are delighted to establish a long-term agreement with Axalta,’ commented Jason Moseley, Plenham CEO. ‘Having forged a strong bond over the last year its clear we have a joint passion for improving the collision industry based on shared ethics and beliefs in ‘doing the right thing.’ This makes for an incredibly exciting 2019 and having Axalta right by our side enables us to deliver an unrivalled portfolio of events and publications.’
Jim Muse, Axalta’s vice president of global refinish sales, said, ‘I am confident that this new alliance between Plenham and Axalta will significantly benefit our customers and the overall global collision repair industry. Axalta’s long and successful track record in helping our customers enhance efficiency by using new products and technologies combined with Plenham’s extensive network of body shops around the world make this a powerful combination. Together, we can advance new thinking and technologies quicker and get faster feedback on ideas that will make our industry better and more cost effective than ever before. This is truly a win-win for our two companies and, as importantly, for the entire industry. We are excited to get started in 2019.’
Axalta and Plenham plan to kick off the partnership with IBIS USA 2019 symposium in San Diego from February 13-15,2019. In addition, there will be six global events in Europe, Africa, Middle East and Asia happening throughout the course of the year.