ERM taps into EV market

International automotive technology supplier ERM Advanced Telematics is expanding into the electric vehicle (EV) market.

ERM products are installed in more than five million vehicles worldwide. Now the company is planning later to launch StarLink EV, a telematics product for the EV market that can be used in cars, buses, trucks and even two-wheeled vehicles like motorcycles and scooters.

StarLink EV will be equipped with an internal backup battery, with EM’s award winning technology for analyzing driver behavior and identifying accidents. It will be supported by Bluetooth communications using an attachment for cellular phones or various sensors and the company’s CAN Engine technology that will allow a sophisticated attachment to the vehicle’s computerized systems via the CANBUS.

Eitan Kirshenboim, CMO at ERM Advanced Telematics, said, ‘Part of our vision is to supply advanced technological solutions that will create added value for our partners and end user customers, while at the same time allowing drivers to be even more connected to their vehicles. We view the EV market as a prime growth accelerator for telematics solutions which enable the remote analysis of vehicles that travel on the roads today and in the future. The StarLink EV represents ERM’s initial entry and the first of a planned line of products to serve this emerging market that will enable our partners to greatly expand the services they provide.’