Ford Joins ‘New Deal for Europe’

Ford Motor Company has joined the ‘New Deal for Europe’ initiative to foster greater cooperation and innovation for a sustainable future.

The ‘New Deal’ calls on businesses, governments, organisations and policy-makers to work together to develop a comprehensive Sustainable Europe 2030 strategy based on the United Nations Development Goals and the Paris Climate Accord. The strategy shall balance environmental, economic and societal needs while tackling the challenges of climate change.

Initiated by CSR Europe, the European business network for Corporate Sustainability and Responsibility, the call-to-action has been endorsed by more than 250 CEOs and company leaders, including Stuart Rowley, president, Ford of Europe.

‘When businesses and governments introduce sustainability measures, they tend to put their own interests first. But climate change is an issue that affects us all, and it requires acting out of the interests of everyone. What better way to initiate that than by calling for widespread collaboration across industries, communities and borders, which can have the biggest impact and help us reach our sustainability goals together,’ Rowley said.

The signees come from a range of industries and is the widest group of CEOs ever mobilised in Europe. On the road to developing the Sustainable Europe 2030 strategy, businesses and governments shall set up collaborative platforms and finance models to create a sustainable economy that works towards social cohesion and lifelong employment.