JD.com and Michelin China expand partnership
Michelin China is expanding its partnership with China’s largest retailer JD.com through the launch of a first-party flagship store on the JD platform.
The new partnership will also see the global tire manufacturer and e-commerce giant integrate its offline auto service networks. Consumers who buy Michelin tires on JD.com will be given priority to choose high-end service networks such as TYREPLUS to enjoy premium installation service.
The launch of JD.com’s first-party flagship store on the platform marks the first time Michelin China has authorized an online platform in the Chinese market to sell its premium tires directly to Chinese consumers. In 2018, overall tire sales on JD.com had triple-digit growth. This new partnership will result in stronger sales performance and easier access to over 300 million customers for Michelin China.
The seamless integration of the TYREPLUS offline service network, an automotive aftermarket services provider launched by Michelin Group, with JD.com’s offline automotive initiative ‘JD Auto Service,’ will set new standards of convenience. This initiative is part of JD’s ‘Boundaryless Retail’ strategy – the belief that consumers should be able to buy whatever they want, wherever and whenever they want it – online or offline.
‘JD.com understands that car owners require a seamless integration of online purchasing and offline installation when they are choosing new tires,’ said Roc Liu, vice president of Michelin China Investment Co., LTD. ‘With this e-commerce giant as our partner, we’re confident that this partnership will improve the entire tire purchasing experience.’
‘Michelin brand has established a global reputation for producing high quality tires which we know will be embraced by JD.com users,’ said Lijun Xin, president of JD Life and Services. ‘With the backing of our premium e-commerce platform and capabilities in boundaryless retail, including our offline auto parts franchise, the expansion of this partnership will help consumers across China better connect with this outstanding tire brand, and significantly improve the process of buying and installing tires.’