Lotus appoints new regional director

Lotus has strengthened its senior management team with the appointment of David McIntyre as regional director, Asia Pacific & China.

McIntyre has 25 years of luxury and performance automotive experience including roles in Germany, Latin America and the UK, working for brands such as Porsche, Aston Martin, Bentley and McLaren. For the last 15 years he has worked in the Asia Pacific region, including periods in South Korea and China.

McIntyre will be based in Hangzhou, China – Lotus’ headquarters in the region. He will be tasked with building a strong and comprehensive retail network across Asia Pacific markets and China. This network will be supported by a strengthened regional sales, marketing and aftersales team to deliver significant volume growth and outstanding customer service.

McIntyre said: “Performance cars are definitely in my blood, and Asia-Pacific and China have been my home for the last 15 years. This role presents an irresistible challenge, and I look forward to playing a part in writing a new chapter in the Lotus success story.”