Graeme Reid, Lightstone
Graeme’s initial corporate career was spent in retailing fulfilling operational and strategic roles with major South African companies. Experience as the general manager of a service group in the auto sector introduced him to the motor industry. Once completed, a dissertation on the future of the retail motor dealer continued with him joining a specialist market research company.
This experience continued working with stakeholders in the motor industry specialising in customer service measurement, dealer development studies, industry wide research projects as well as unique niche research. Key clients have been OEMs, various insurance companies, industry associations such as the RMI, SAMBRA, as well as individual businesses. The last few years have seen a specialisation in the Motor Body Repair (MBR) sector managing a unique service to more than 800 members the industry.
Graeme’s corporate experience, allied to extended research and market experience along with his ongoing work with large and small business owners, give him a unique perspective on the challenges and opportunities facing the motor sector in South Africa.