Chadi Hayek, Business Development Director, Hella Gutmann Middle East

Chadi Hayek was appointed by Hella Middle east as Business Development Director for Hella Gutmann Solutions in August 2019. He is responsible for leading the business of Development function, which develops and execute strategies to create shape and capture new businesses.

Chadi has worked in sales and marketing for 20 years. Working in the automotive industry, he gained vast regional experience and established a proven track record in leading high performance teams.

Offers unique combination of Sales and Aftersales experience, successful in selling complex B2B solutions by leading strategy development, market and consumer assessments, sales presentations, RFI/RFP/RFQ submissions, contract negotiations and program/relationship management. Excellent track record of working successfully with both internal operations and external customers throughout Middle East And Africa.


Complex B2B solutions selling, telematics, multicultural and multifunctional negotiations, automotive sales and marketing, strategic planning, corporate strategy, product development, sales analysis and forecasting, market entry assessments, competitive intelligence, market research.