Kia Europe names new president

Kia Motors Europe has named Won-Jeong Jeong as president, overseeing the brand’s European operations.

He will oversee the launch of Kia’s new brand identity in Europe, through which Kia aims to raise perceptions of the brand as a leader in electrification.

Jeong said: “Kia’s corporate and product design identity is being revamped in order to surpass the expectations of our target customers. The European market is playing an important role in the brand’s worldwide efforts to popularise electrification, mobility services, connectivity and autonomy, and I’m excited to work with the team there to progress this.”