Graeme Reid, consultant and business coach, Lightstone
Graeme’s initial corporate career was spent in operational and strategic roles with major South African companies. Experience as the general manager of a service group in the auto sector introduced him to the motor industry. Once completed, a dissertation on the future of the retail motor dealer continued with him joining a specialist market research company.
Graeme went on to work with stakeholders in the motor industry, specialising in customer service measurement, dealer development studies, industry wide research projects as well as unique niche research. Key clients have been OEMs, various insurance companies, industry associations such as the RMI, SAMBRA, as well as individual businesses. For the last few years, Graeme has specialised in the Motor Body Repair (MBR) sector, managing a unique service to more than 800 members across the industry.
Graeme’s corporate experience, allied to extended research and market experience along with his ongoing work with large and small business owners, gives him a unique perspective on the challenges and opportunities facing the motor sector in South Africa.