AkzoNobel makes digital moves

AkzoNobel’s Vehicle Refinishes business has launched a new Sikkens website to meet the digital needs of its customers.

The launch of the new website offers customers quick and easy access to product information, technical data and material safety sheets. Customers can also access colour information and tools and experience the new website on their desktop, tablet or smartphone, wherever they are.

‘As well as giving the website a fresh look and feel, we have equipped it with an intuitive and responsive functionality that will enhance the user experience on any device,’ said Tsjip Boersma, marketing director automotive and specialty coatings.

The development of the new website is part of a continuous Sikkens brand refreshment campaign.

Tsjip added, ‘We are in an age where customers want to access information via their mobile devices, so we have developed a device friendly solution to them. We want to help our customers make best use of their precious time by displaying information quickly and clearly, and linking them rapidly to the relevant pages.’