Dacia reaches six-figure target

Dacia has sold 100,000 vehicles in the UK since launching here in 2013.

Over 94% of Dacia sales are to retail customers, with Scotland its most popular market, where it has a 4.2% market share.

Louise O’Sullivan, head of Dacia UK, said, ‘Dacia was launched in 2013 and straight away we had great public interest in the brand. In four years the Dacia community has built up significantly thanks to the annual Dacia Day, a Dacia owners club and major brand partnerships like our one with the Rugby Football League.’