Kia Europe new chief officer

Kia Motors Europe appointed Emilio Herrera as its new chief operating officer.

Emilio replaces Michael Cole, who is set to take up a senior role elsewhere in the global Kia Motors organisation. Emilio will be based at Kia’s European headquarters in Frankfurt, Germany, working alongside the company’s president, Yong Kew Park.

Emilio will be responsible for sustaining the brand’s sales growth. He will also oversee the roll-out of a range of new advanced powertrain vehicles, with 16 new models planned for launch by 2025.

Emilio brings with him more than 20 years’ experience in the European automotive sector. He has held the role of managing director for Kia Motors Iberia since December 2012.

Michael has been chief operating officer for Kia Motors Europe since November 2012. He commented, ‘I’ve thoroughly enjoyed my time in Frankfurt, helping Kia grow its sales, market share and brand awareness across the region. I’d like to thank the team here and in all our European markets for their help and support over the last six years – it’s been a pleasure working with such a talented and dedicated group of people.’