António is a marketing leader based in Porto and Lisbon, blending a passion for sports, technology, and family life with his work. With a background in Mechanical Engineering and Marketing, he drives digitalisation to enhance user experiences and business growth. He has led strategic initiatives across digital and offline marketing, logistics, and IT integration, emphasising team empowerment and collaboration. As Director of Digital and Ecommerce at El Corte Inglés Portugal, António built a robust digital ecosystem and managed the business for several years.

After a few years at Rows, a Startup from Portugal António is now at Fidelidade. António focuses on customer centricity and omni-channel strategies, leading projects to deliver seamless, personalised experiences across all platforms.