Jorge Blanco Berruguete is an established professional with over 20 years of comprehensive experience in the automotive sector, particularly excelling in business development, key account management, and strategic planning. Currently, he serves as the Business Development and National Key Account Manager for EMEA at Axalta Coating Systems Spain, where he has made significant contributions, including managing and developing relationships with major automobile manufacturers, insurance companies, and leasing firms.

Previously, Jorge held a key position at Bridgestone Hispania as the Car Dealers Department Manager, where he was responsible for the strategic oversight of sales and marketing, emphasizing the development of robust commercial conditions and collaborations with major international automobile manufacturers like Toyota Spain.

Earlier in his career, Jorge was involved in aftersales services at Ford España and managed key accounts for Goodyear Dunlop Tires España, proving his adeptness in negotiating and managing complex sales and service strategies.

His educational background includes an MBA from ThePowerMBA and specialized training in Negotiation and Effective Communication from IESE, along with a Lean Six Sigma Green Belt certification from Axalta Coating Systems EMEA.

Jorge is recognized for his positive attitude, meticulous approach to process development, and strong communication skills. He is fluent in Spanish and English, with a basic understanding of French, enhancing his ability to operate across diverse cultural environments.