JLR achieves best ever

Jaguar Land Rover (JLR) has achieved its best ever full-year global sales in 2016, selling more than one car every minute with retails of 583,313 vehicles, up 20% on the previous year.

This is the company’s seventh successive year of growth in sales, with retails in 2016 almost triple the 2009 figure. Sales in December were up 12% compared to the same month last year, with retails of 55,375. Retail volumes were up 36% for the month in China – its strongest monthly performance on record.

Jaguar Land Rover’s global performance for the full year 2016 shows a balanced regional portfolio with record retail sales in the UK, North America and Europe.

Europe was the company’s largest sales region in 2016 with annual sales of 138,695, up 26% year on year. Retail sales were up across all other regions: 31% in China, 25% in North America and 17% in the UK. A total of 117,571 Jaguars and Land Rovers were bought by customers in the UK – its best full-year results in the company’s history.

Andy Goss, Jaguar Land Rover group sales operations director, said, ‘This has been a significant year for Jaguar Land Rover, with updated models being introduced across the range, as well as the completely new Land Rover Discovery Sport and the Jaguar F-PACE. It is particularly pleasing to see the Jaguar brand setting impressive new sales records.

‘Customer response has been very positive this year, resulting in record retails across most of our key regions. These results mark significant steps in Jaguar Land Rover’s strategy to become a truly global business and meet the growing international demand for its two iconic brands.

‘I am confident that in 2017 our British line-up will continue to expand and delight in markets across the world.’

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