Beatriz Moreno is the current End user developer for the Automotive Aftermarket Division in 3M for Latin America, she has a degree in international business from the Universidad Iberoamericana and has more than 14 years of experience of which 5 focused on the automotive industry. She joined 3M in 2010 and had different experiences across the company being some of them on marketing in industrial and consumer business group, lean six sigma assignment and in the last five years developing the area not only in marketing content but also in trainings, development of strategic accounts and the market in general.