Francisco José Hernández de Lorenzo is a distinguished leader in the automotive industry, currently serving as the General Director of Concessionaires for Grupo Syrsa since 2023. His career, which began in 2003 with Grupo Syrsa, spans various roles including HR Director and Director of Post-Sale, Investments, and Purchasing. Since 2017, he has also managed SYRSA Automoción S.L., overseeing brands like Renault and Dacia in several key Spanish provinces.

Under Francisco’s leadership, Grupo Syrsa has seen significant growth, with a workforce of over 500 employees and substantial annual revenues. His academic background includes a Law degree from the University of Navarra, alongside executive education from the International San Telmo Institute and ESIC.

Known for his expertise in dealership management, Francisco’s work has been pivotal in advancing Grupo Syrsa’s operations across multiple automotive brands, making him a prominent figure in the Spanish automotive sector.