Aston Martin announces new partnership
- November 26, 2018
- Posted by: Simon Wait
- Category: Industry News
Aston Martin Lagonda has announced a partnership with Yas Marina Circuit that will see the venue become the official ‘home’ of the British marque in the Middle East.
The partnership was formalised by Andy Palmer, Aston Martin Lagonda president and group chief executive officer and Al Tareq Al Ameri, chief executive officer Yas Marina Circuit prior to qualifying for the Grand Prix on 24 November 2018.
The newly established Middle East, North Africa and Turkey (MENAT) team, headed by regional president Dan Balmer, will be based at Yas Marina Circuit owner’s – Abu Dhabi Motorsports Management – headquarters.
‘The region is extremely important to Aston Martin and this new partnership reflects this. I’m particularly proud that we are establishing our new regional office at Yas Marina Circuit, allowing us to continue our ongoing investment in people and the expansion of the brand in the Middle East,’ said Dan.
Recently unveiled in the summer, the new generation of Aston Martin Vantage GT4 race cars will be delivered to Yas Marina Circuit in 2019.