Aston Martin open South African dealership

After two years of meticulous planning the veil has been lifted on Aston Martin’s brand new 1,217m South African dealership, Aston Martin Johannesburg. The new premises, which replaces the former facility in Sandton, represents a significant investment by Daytona with the dealership taking centre stage in Melrose Arch, one of Johannesburg’s most prestigious locations.

The new facility, which is structured over two floors, includes a nine-car vehicle display accommodating both new and Aston Martin approved pre-owned vehicles from its Timeless programme.

There is also a dedicated customer handover and specification lounge, coffee bar and an extensive merchandise area, all contributing to the delivery of an unrivalled customer experience. An enhanced dedicated aftersales facility, with five active bays also forms part of the investment. Customers can watch work be undertaken on their vehicle from the comfort of a dedicated lounge area where an eight-metre panel of glass connects the main showroom with the service area.

Speaking about the new premise Justin Divaris, CEO of Daytona, said: “We are delighted to be the official representation of Aston Martin in South Africa. The current product line up is the most varied and exciting in the company’s long and illustrious history. The vehicles coming from the UK company headquarters in Gaydon and the brand-new manufacturing facility in St Athan, Wales, are second to none and represent a significant step change for the brand.”