Automechanika Dubai causes brand growth

Italian automotive aftermarket brands are looking to the Middle East and Africa as a key growth market, with leading players from the world’s 9th largest auto parts exporter revving their engines ahead of the upcoming Automechanika Dubai 2018 trade fair.

According to online data aggregator World’s Top Exports, Italy exported US$12.5 billion worth of auto parts and components in 2016 – 3.5 percent of total global exports for the year.

The UAE is among the top ten markets for high quality and genuine Italian auto parts, and now major players are gearing up for more growth using the Automechanika Dubai auto aftermarket exhibition as their launch platform targeting trade buyers from throughout the wider region.

An Italian Country Pavilion comprising 33 manufacturers will be complemented by 37 standalone Italian exhibitors at Automechanika Dubai 2018, which will feature more than 1,900 exhibitors from 55 countries when it opens from 1 – 3 May 2018 at the Dubai International Convention and Exhibition Centre.

The Italian presence at Automechanika Dubai, now in its 16th edition, has witnessed a steady rise.  Over the last eight years, Italian exhibitor sqm space covered at the three-day event has nearly doubled, from 800sqm in 2011 to 1,500sqm in 2018.

Top returning brands covering the entire spectrum of the automotive aftermarket include Brembo, Dayco, Eni, Ravaglioli, ERA, Fiamm, and Metelli, while UFI Filters, a global leader in filtration technology, is exhibiting for the first time.

The Italian Pavilion is one of 23 country pavilions at Automechanika Dubai 2018, with others coming from Australia, Belgium, Brazil, China, Egypt, France, Germany, Hong Kong, India, Iran, Japan, Korea, Malaysia, Pakistan, Poland, Singapore, Spain, Taiwan, Thailand, Turkey, UK, and the USA.