Automechanika Frankfurt 2021 goes ‘hybrid’
- May 11, 2021
- Posted by: Louise Cooke
- Category: Industry News
Automechanika Frankfurt will take place as a “hybrid” event for the first time, from 14 to 16 September 2021.
The event will see a physical, in-person offering run alongside digital support this year, meaning that in addition to a compact physical exhibition, Automechanika will provide exhibitors – as well as members of the international B2B audience who cannot travel to Frankfurt due to the pandemic – new opportunities to network digitally.
Detlef Braun, member of the executive board of Messe Frankfurt, said: “As a result of the continuing difficulties posed by the pandemic, we will not be able to satisfy our customers’ expectations for a leading international trade fair this September. Not only does the event require official approvals, but it also has to be possible to travel internationally.
“However, this does not change the automotive industry’s need for a platform where they can do business this year – and our customers and industry associations agree. That is why we decided to modify our concept for this year’s Automechanika to offer opportunities to exhibit and network in person on the exhibition grounds while keeping preparations, risks and costs to a minimum.”
Companies that are unable to travel to Frankfurt due to travel restrictions can present their products on the digital platform, where they will also be able to meet and network with visitors digitally.
Next year, the leading international trade fair will return to its familiar format on the Frankfurt exhibition grounds from 13 to 17 September 2022.
Click the link to register for Automechanika Frankfurt 2021.