BMW hits new heights
- January 14, 2016
- Posted by: Alan Feldberg
- Category: Industry News
BMW Group has recorded its best ever year in terms of unit sales. It sold a total of 2,247,485 BMW, MINI and Rolls-Royce vehicles in 2015, setting a new sales record for a fifth consecutive year.
Its 2015 figures represent a 6.1 per cent increase on 2014.
Dr Ian Robertson, member of the board of management of BMW AG responsible for global sales and marketing BMW, said, ‘In 2015, we launched a total of 15 new or refreshed models and our results show that these innovative new vehicles are popular with customers.
‘Our sales grew consistently throughout the year, despite headwinds in some markets. We expect many of those challenges to continue into 2016, so it’s important we continue to respond flexibly to market conditions in order to maintain our success.’
As an individual brand, BMW matched group success by reporting five years of successive growth. It delivered 1,905,234 vehicles to customers last year, up 5.2 per cent on the previous year.
The BMW 2 Series recorded 157,144 sales, the BMW 4 Series increased by 27.4% to 152,390, while the BMW X family continued to be a significant growth driver with BMW x4 up 153.8% to 55,050, the BMW X5 up 14.1% to 168,143 and the BMW X6 increasing by over 50% to 46,305. BMW i and BMW i3 also both increased sales, by 65.9% and +49.9% respectively.
Elsewhere in the group, MINI set a new all-time annual sales record with 338,466 units delivered to customers, an increase of 12%.
Peter Schwarzenbauer, BMW AG board member responsible for MINI, BMW Motorrad and Rolls-Royce, said, ‘We are delighted that our fresh new model range has achieved MINI’s best-ever sales result. The MINI 3 door is as popular as ever and the MINI 5 door has attracted many new customers to the brand.
‘I am sure the new MINI Cabrio, due on the market in March, will provide further momentum going forward into 2016. Our success last year shows that the MINI is heading in the right direction.”
Rolls-Royce Motor Cars was able to continue the trend by registering its highest ever sales volume, but the 3,785 vehicles delivered made 2015 the second best year in Rolls-Royce’s 112-year history.