Bridgestone looks forward with Iris

Bridgestone Europe NV (Bridgestone), the subsidiary of the world’s largest manufacturer of tyres and other rubber products in EMEA and Iris Capital, a leading European venture capital firm, have announced a corporate venture partnership to investigate and invest in innovative new mobility services, industry 4.0 and digital transformation technologies across Europe, the Middle-East and Africa.

In the face of emerging economic and technological opportunities especially with regard to mobility, Bridgestone is rapidly transforming from a tyre producer into a mobility solutions leader. To do this, the company is following a digitally-embedded strategy to the benefit of its customers and partners, helping them to take advantage of the shift towards data-based insight, convenience and maximum efficiency.

Iris Capital invests in digital companies that are truly disrupting their industries since 1986: from SaaS to industry 4.0, security and robots, the start-ups fuelled by Iris Capital from seed to growth stage are challenging their ecosystems towards a global transformation.

As new mobility and digital transformation are key topics for the whole automotive industry, Bridgestone and Iris Capital will work together to support the best entrepreneurs with the industrial expertise from Bridgestone and Iris Capital’s experience as funder of start-ups such as Careem, Mojio, Mister Auto, Unu Motors and Cobi.