CitNOW appoints general director

CitNOW has appointed David Guillory as its general director of North America and Canada.

David will oversee the rollout of CitNOW across North America, as the automotive video company establishes its workshop and sales products across the Atlantic.

Continuing CitNOW’s trend of recruiting automotive professionals into the business, David brings over 35 years of experience in automotive retailing, having worked for Audi, BMW, Porsche and Jaguar.

During his years in the sector, David worked his way up to a number of senior management roles and built a comprehensive understanding of the challenges facing American automotive retailers.

In its first year of full operation, David will help CitNOW USA establish a firm foothold in the state of Georgia, with sizeable subscription targets in place for 2018 across the workshop and sales products initially.

Wayne Brannon will assist David, serving as a non-executive director and brings over 30 years of experience in the automotive sector.

David said, ‘CitNOW as a concept for the automotive market was enough to make me want to join. Coming from a retailing background, I know video is the type of lasting solution that can genuinely help American retailers; it isn’t just a flash in the pan, it is a genuine advancement.’