Electric performance for Volvo
- June 26, 2017
- Posted by: Simon Wait
- Category: Industry News
Volvo Cars has announced that Polestar, its performance car arm, is to become a new separately branded electrified global high-performance car company.
In order to drive the development of the brand, Thomas Ingenlath, senior vice president design at Volvo, will assume the position of chief executive officer at Polestar. Thomas has been the inspiration behind Volvo’s award-winning design renaissance in recent years.
‘Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated standalone brand within the Volvo Car Group,’ said Håkan Samuelsson, president and chief executive of Volvo Cars.
Thomas will be joined at Polestar by Jonathan Goodman, who will become chief operating officer. He moves from his position as senior vice president corporate communication at Volvo Cars.
Håkan Samuelsson said, ‘With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards.’
He continued, ‘Polestar will be a credible competitor in the emerging global market for high-performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.’
Volvo Cars acquired 100% of Polestar Performance in July 2015, having worked together in motorsport since 1996.