Fiat Chrysler prefers LeasePlan
- June 20, 2018
- Posted by: Simon Wait
- Category: Industry News
LeasePlan Corporation NV and Fiat Chrysler Automobiles (FCA) have agreed a leasing partnership in 18 European markets.
Under the agreement, LeasePlan will become a preferred partner to FCA’s European dealer network, offering LeasePlan operational lease solutions to FCA’s customers. A key focus of the partnership will be on the fast growing small and medium enterprise (SME) segment.
The agreement builds on the success of LeasePlan and FCA’s existing partnership in Portugal. LeasePlan will be the preferred leasing services provider to FCA in 12 markets. In six additional markets, FCA dealers will offer LeasePlan products alongside FCA’s own solution.
Unlike traditional white label agreements, the LeasePlan-FCA partnership is based on a referral model via which FCA will provide the vehicles to customers, with the operational lease being directly managed by LeasePlan. This is the first partnership of its kind for LeasePlan with a major European OEM.
Berno Kleinherenbrink, LeasePlan’s senior vice president commercial, said, ‘SME is LeasePlan’s fastest growing segment and a crucial element in our strategy to lead the European Car-as-a-Service market. I’m therefore delighted to announce our new partnership with FCA.’