Fiesta at the front of the queue
- May 8, 2017
- Posted by: Simon Wait
- Category: Industry News
The Ford Fiesta is the best-selling car in Europe, according to Ford analysis of March 2017 industry data.
Customers purchased 47,000 Fiestas in March, a 12% increase year-on-year to overtake the Volkswagen Golf as the region’s top-selling passenger car.
The Ford Fiesta has been the UK best-seller for eight years and, in a record sales month in the UK, it notched up 25,428 sales.
Almost 70% of Fiesta sales in March were high-specification models, including 17% in top specification Titanium series. Fiesta sales helped fuel a new car registration boom in Europe that saw a record 1.93 million sales in March – a 10.8 per cent increase year-on-year.
Europe has now overtaken the US to become the world’s second largest region for new car registrations.
Of Europe’s five largest markets for car sales – Germany, the UK, France, Italy and Spain – Spain recorded the most significant growth for Fiesta with sales increasing 97% in March. In Italy, Fiesta sales increased 21% and in Germany 18%. The UK – where Fiesta is the best-selling vehicle nameplate of all time – saw a sales increase of eight per cent, while Hungary, the Czech Republic, Denmark, Romania, Switzerland and the Netherlands also recorded significant increases in Fiesta registrations.