Ford launching Parts Plus
- April 4, 2018
- Posted by: Simon Wait
- Category: Industry News
Ford set to launch ‘Parts Plus’, a direct sales channel for trade parts. As market leader in the UK, Ford becomes the first manufacturer to offer a full range of parts directly to independent repairers.
In addition to supplying Ford and Motorcraft parts, Parts Plus will also provide access to the all-new Omnicraft range, which includes highly competitive products and prices for all major UK brands.
Operated by Ford, the 84 Part Plus Centres planned will have defined customer focused territories and improved service levels. The first Parts Plus Centre opens this summer, with each Parts Plus Centre selected and created to ensure there is customer service continuity from the current Ford Dealer partners.
Focused on meeting the needs of trade customers, Parts Plus Centres will hold tailored, competitively-priced stock of genuine Ford, Motorcraft and Omnicraft parts, supplied through a reliable and regular distribution service. Based on local business knowledge, customers can expect friendly and helpful advice from product experts and take advantage of an ongoing marketing programme.
Parts Plus customers will also receive a wide range of benefits including technical support on how to repair Ford vehicles and marketing advice on how to grow their business in an increasingly complex and competitive market.