George R. Irving, Jr. – National Manager, Service & Collision Operations, Toyota Motor North America, Inc.

George Irving is the national manager of Service and Collision Operations for Toyota Motor North America, Inc.  In his role, he is responsible for the development and implementation of Toyota’s Certified Collision Programme, Toyota Express Service Operations, MSO relationships and Toyota service technology strategies.

Previously, he was responsible for Toyota wholesale parts sales activities and Toyota fleet sales to rental companies.  Earlier, he developed TMNA export strategies and systems to export North American produced vehicles worldwide.  Also, George led Toyota’s effort to make dealerships sustainable. His team developed the first LEED certified dealership, Pat Lobb Toyota in McKinney, Texas.

George earned his BBA & MBA at the University of Texas in Austin. He has diverse automotive experience, including automotive retail, field sales and international experience as marketing advisor for Toyota Motor Thailand. Currently, he sits on the board of directors of the OEM Collision Repair Roundtable, Inc., an auto industry group that promotes the safe and proper repair of vehicles.