International unveiling of VinFast
November 5, 2018
- Posted by: Simon Wait
- Category: Industry News
A global audience of over eight million tuned in to witness the international unveiling of VinFast, the first volume automotive manufacturer from Vietnam, at the Paris Motor Show.
During the show the first two models from the new brand, the LUX A2.0 sedan and the LUX SA2.0 SUV attracted the attention of media and car fans from all around the world.
VinFast became the first Vietnamese manufacturer to attend a major international car show, as it prepares to launch the new models in Vietnam in mid-2019. With financial backing from its parent company Vingroup, VinFast’s first two cars have been developed in accordance with international standards.
‘At the Paris show, our ambition was to establish Vietnam on the map of the international automobile industry,’ said James DeLuca, CEO of VinFast. ‘We worked hard at VinFast to prepare for this momentous occasion and overcame a lot of difficult challenges. We are very proud that the introduction of VinFast and our first two models to the world received such positive feedback.’
The brand’s debut in Paris attracted the attention of reporters from around the world, with the broadcast of the presentation witnessed by over eight million viewers in Vietnam, who watched live by satellite link and by global audiences on social media and over the internet.
The debut of VinFast was recognised with the presentation of the A Star Is Born trophy by AUTOBEST. The accolade was awarded by a panel of independent automotive writers from across Europe.