Kia highlights post-autonomous era
December 20, 2018
- Posted by: Simon Wait
- Category: Industry News
Kia Motors will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronic Show (CES).
Kia’s interactive ‘Space of Emotive Driving’ exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience. Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D) System – a technology developed based on joint research collaboration with the Massachusetts Institute of Technology (MIT) media lab’s affective computing group.
R.E.A.D System can optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more enjoyable mobility experience.
Albert Biermann, president and head of research and development division of Kia Motors, said, ‘We have developed R.E.A.D System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’ thereby providing an optimised human senses-oriented space for drivers in real-time.’