New COO for Service King

Service King Collision Repair Centres has officially named Stuart (Stu) Crum to the newly-created role of chief operating officer (COO).

A longtime industry thought-leader with experience spanning numerous international automotive brands, Crum joins Service King after serving as president and chairman of Bridgestone America Retail Operations. He will begin his new role with Service King at the organisation’s home office in North Texas.

‘It is an honour to join Service King’s world-class executive team,’ said Crum. ‘The organisation is in the midst of explosive national growth, grounded in exceptional operations with a focus on the customer and its teammates. Service King’s reputation for superior repair service and a family atmosphere makes this a phenomenal opportunity to join an already high-impact leadership team.’

As Service King COO, Crum will provide national oversight of the company’s network of collision repair operations at 304 US locations.

‘We are immensely proud to welcome Stu Crum to the Service King family,’ said Chris Abraham, Service King chief executive officer. ‘His tremendously impressive background in the automotive industry, which spans a variety of key leadership roles, will immediately influence Service King’s operations in a positive manner for our teammates, customers and business partners. We look forward to working together in our mission to be the collision repair operator of choice.’