Oslo in Polestar sights
- October 11, 2018
- Posted by: Simon Wait
- Category: Industry News
The first Polestar Space will open in the middle of 2019 in Oslo, Norway.
The Polestar Space in Oslo will be the first to show Polestar’s brand and retail concept and is the start of a global network that will include around 60 Spaces by mid-2020.
Located in downtown Oslo on Øvre Slottsgate, the Polestar Space will be situated amongst other brand stores in a retail environment.
‘Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers. As Norway is one of the world’s most important electric vehicle markets, it is logical to begin the Polestar Space story in Oslo,’ commented Thomas Ingenlath, chief executive officer of Polestar.
Polestar Spaces will be built on the design concept that Polestar is working on in its retail lab environment in Gothenburg, Sweden.
Polestar will offer a fully digital retail experience that allows customers to do everything online. However, if they wish, the Polestar Space will allow customers to meet Polestar experts, see cars in person and take a test drive, in an environment that is designed to take the pressure out of the retail process.