OSR and SAP partner for MaaS

OSR Enterprises AG has signed a partnership agreement with SAP.

Through the partnership OSR in-vehicle artificial intelligence (AI) brain platform and SAP cloud platform will combine to power data-driven business models in the future of mobility.

The partnership claims the offering will help automotive OEMs and mobility service providers bridge the gap between in-vehicle systems and back-end services to deliver personalised connect car services and optimise fleet utilisation.

‘As automotive OEMs transform into mobility service providers and seek to engage consumers through personalised experiences, they need new technology capabilities to deliver new business models and profitability and at scale,’ said Orit Shifman, founder and group CEO of OSR Enterprises AG. ‘Our cloud services and machine learning frameworks together with SAP cloud platform are the perfect complement to our next generation in-vehicle artificial intelligence.’

The OSR in-vehicle platform helps simplify the in-vehicle architecture and creates a central data hub that generates rich, real time data for artificial intelligence and analytical insight. SAP vehicle insights is a cloud application designed to provide fleet managers, mobility service providers and automotive suppliers with driver behaviour analytics and diagnostics about vehicle conditions.

The formal launch of OSR Enterprises AG’s multi-domain AI Brain to a global automotive audience will take place at IAA New Mobility World at the IAA in Frankfurt, Germany on 12-17 September 2017.