David Peel, managing director of Peugeot UK, articulated the brand’s electrified future when he addressed a packed audience of over 750 dealership staff at the 2019 Peugeot national dealer conference at the NEC in Birmingham.

He told dealers to ‘be prepared’ for the energy transition as Peugeot commits to electrifying the entire product range over the next five years.

David said, ‘Last year demonstrated that the foundations laid over the past two years have created a platform where Peugeot is now going from strength to strength in the current UK market. The choice of new award winning models linked with strong residual values is proving to be more popular than ever. In addition, the extension of powertrain choices from our award winning and efficient new diesel and petrol engines to the next generation of electrified models this year, will give customers options they have never had before, providing a car for every customer’s need.

‘The sales figures we have seen from the past year are a testament to the great job our united Dealer network is doing, and we have full confidence in them taking on the changes set to come in 2019 with the enthusiasm and energy to drive the Peugeot brand forward even further.’