Mariano Pereyra is Head of Strategic Account Management EMEA at BASF Coatings, leading key global and regional customer relationships in automotive refinish. With almost a decade at BASF across diverse commercial and business roles, complemented by experience in multinational automotive and coatings organizations in the Americas and Europe, he brings deep expertise in strategic account management, commercial growth, and customer development. He is focused on driving innovation, sustainability, and long-term value for OEM networks and refinish customers.