Symach makes USA appointment

Symach has appointed Chad Seelye to the role of vice president USA for the Italian-based company.

In his new position, Seelye will work in collaboration with the team in Italy to educate the US market on Symach’s European technology and equipment, which includes its patented FixLine process.

‘We are excited to have Chad on board with Symach and demonstrate how US shops can be more productive and deliver excellent service to their customers by utilizing our technology and equipment,’ said Osvaldo Bergaglio, CEO of Symach. ‘His 18 years of experience in the collision repair industry will be fundamental to body shops across the nation.’

Since expanding to the US market two years ago, Symach has set up five new bodyshops across the North American market. As vice president USA, Seelye will be based in Dallas, TX and help further expand Symach’s offerings in the US.

‘I am looking forward to educating the US market on the Symach approach to collision repair and how to best leverage its SAP (Symach Application Process) and Drytronic drying technology,’ said Seelye.