Alejandro Anglada Valdegrama is a highly respected Commercial Director at Movilnorte S.A., a leading car dealership in Madrid, Spain, specialising in new and pre-owned BMW and MINI cars and motorcycles. Since joining Movilnorte in August 1990, Alejandro has progressed through various sales roles, demonstrating exceptional leadership and strategic planning skills.

Since May 2004, Alejandro has led Movilnorte S.A. as Commercial Director, where he is responsible for developing effective sales strategies, managing budgets and spearheading marketing initiatives. His role also includes recruiting staff in coordination with HR, maintaining strong brand relationships and leading a dynamic sales team. Previously, Alejandro excelled as a sales manager, managing key accounts and building a solid foundation in vehicle sales that laid the foundation for his later leadership achievements.

Alejandro holds a Masters Degree in Commercial Management and Marketing from IE Business School (2005-2006) and a Law Degree from Universidad Complutense, Madrid (1986-1989). He has also completed various professional courses with the BMW Group and other leading consultancies, focusing on dealership management, sales techniques, product leadership and financial management.

Fluent in Spanish and fluent in English, Alejandro brings a wealth of knowledge and a proven track record in the automotive sales industry, making him a valuable leader and speaker in the field.