Benoit Brancheriau brings a decade of experience in strategy consulting to the automotive industry. He has specialised in advising automotive clients, including manufacturers and Tier1 suppliers, navigating the rapid changes in the sector. Benoit has helped various French and European automotive companies in strategy formulation and operational performance assessments. He has also assisted French public entities in understanding the impact of market trends such as the rise of electrification, the entry of Chinese competitors, and the integration of Software-Defined Vehicles and Generative AI in R&D operations.